Katy Hanson

Katy Hanson has had the “right strategy” for Eyemart Express since 2016. She began leading strategy and planning for all of Eyemart’s marketing channels, and then she served as interim Chief Marketing Officer before joining the Eyemart Express leadership team as CMO in 2021. As CMO, Katy leads Eyemart Express’ marketing operations, including strategy development and implementation of multichannel media plans for advertising, digital marketing, local store marketing, and brand initiatives. As Eyemart Express continues to grow and innovate, Katy’s understanding of the customers, culture, and the Eyemart family remains invaluable.

Katy spent three decades in strategic marketing and communications before joining the Eyemart Express family. She’s held leadership roles at Blockbuster and Michaels Stores. While at Michaels, she served as the craft retailer’s Vice President of Marketing, overseeing marketing initiatives across channels, including digital marketing, advertising, brand management, and the retailer’s in-store experience.

When Katy isn’t developing strategies for multichannel initiatives, you can find her hitting the hiking and mountain biking trails with her wife, Penny, and their two sons.