Natalia Bajeva

Senior Director Retail Media at eyeo

Natalia Bajeva has a diverse work experience spanning over several companies and roles. Natalia currently works at eyeo as the Senior Director Retail Media, with previous roles including Publisher Growth Team Lead and Partner Growth Section Lead. Prior to eyeo, Natalia worked at MediaMath as the Lead Specialist, Programmatic Strategy and Optimization. Natalia has also held positions at Spark Networks, Publicis Media, Yandex, "Блондинка.Ру", Tochno!, and Public Television of Primorye. Natalia's expertise lies in programmatic strategy, performance marketing, SEM, and digital media.

Natalia Bajeva obtained a Master's Degree in Journalism and Mass Communication from Far Eastern Federal University, where they studied from 2002 to 2007. In addition, they have acquired various certifications, including Preventing Workplace Harassment from Emtrain in 2018, MediaMath TerminalOne Certification, Advanced in 2017, Adwords Advanced Search Advertising, Google Merchant Advertising, AdWords Mobile Advertising, and Google Analytics IQ from Google in 2015, and Video Advertising from YouTube in 2015. Natalia also holds a certification in Google Adwords.

Links

Previous companies

Yandex logo
Spark Networks logo

Timeline

  • Senior Director Retail Media

    September, 2023 - present

  • Publisher Growth Team Lead

    March, 2023

  • Partner Growth Section Lead

    November, 2021

  • Country Lead, Russia&cis

    June, 2020

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