Xinyu Tok

Xinyu Tok has held a variety of roles in the research and marketing industry since 2013. In 2013, they began their career as a Global Volunteer Supply Director at AIESEC Singapore. In 2015, they became a Regional Client Partner, Asia Pacific at Universum. In 2017, they moved to System1 Research as a Senior Market Researcher. In 2021, they took on a Senior Analyst role at SKIM and most recently, in 2022, they became a Senior Insights Manager at EyeSee.

Xinyu Tok has a Master of Science in Behavioural Economics from University College Dublin, a Diploma in Digital Marketing from M.A.D. School by Chatsworth Medi@rt Academy, a Bachelor's degree with Honours in Mathematical Science from Nanyang Technological University Singapore, and attended the London School of Economics Summer School for Strategic Management. Tok has also obtained certifications in Advanced Consumer Behavior from LinkedIn in March 2022, Design for Humanity: A New Perspective on User Experience from Udemy in October 2020, Behavioural Insights for Public Policy from the Behavioural Economics Team of the Australian Government (BETA) in June 2020, Learning Design Thinking: Lead Change in Your Organization from LinkedIn in June 2020, Behavioural Economics from 42courses in June 2018, Introduction to Neuroeconomics: How the Brain Makes Decisions from Coursera in September 2017, Positive Psychology from Coursera Course Certificates in December 2015, and Employer Branding Academy Certification from Employer Branding Academy in November 2015.