Ivana Ristic

Ivana Ristic is a seasoned professional in user experience and product design, currently serving as a Senior UX Designer at F5 since September 2022. Prior experience includes roles as a Senior User Experience Designer at Tanium, Product Design Manager and Principal Product Designer at Teletrac Navman, and various positions at companies such as Totango and Tradecraft, focusing on user research, usability testing, and prototyping. Earlier career highlights feature leadership as VP of Operations at Fashion For Globe, CMO and Founder of Localmotiv, Inc., and CEO & Co-founder of Ristarose Inc. Ivana holds dual MBA degrees from the University of California, Berkeley, and Columbia Business School, and a BFA in Fashion Design from Parsons School of Design.