Kritika D. is a Product Analyst B2C at FabHotels since August 2022, where responsibilities include leveraging tools like Firebase and Google Analytics to provide real-time insights into product performance and marketing efficiency. Previously, Kritika worked as a Product Analyst at FrontRow, focusing on user persona analysis and engagement strategies. As the Local Committee President of AIESEC in India, Kritika led the Kolkata office, overseeing significant team dynamics and implementing data-driven growth strategies. Additionally, Kritika served as the Vice-President of People Management within the same organization, enhancing community relevance and adapting practices during the pandemic. Kritika holds a Bachelor of Technology in Computer Science from West Bengal University of Technology, completed in 2022, and a Science degree from Loreto Convent.
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