Fanny GUILLOU

Fanny Guillou has a diverse work experience spanning various roles and industries. Fanny is currently the Chief Marketing Officer at fabriq, a position they started in October 2022. Prior to this, they worked at Bridge powered by Bankin' as a Marketing and Lead Generation Manager from July 2020 to October 2022. Their responsibilities at Bridge included developing digital marketing strategies, executing go-to-market strategies, lead generation through inbound marketing, and optimizing SEO and online advertising campaigns.

Before their role at Bridge, Fanny served as an International Digital Marketing Manager at Smart AdServer from March 2019 to July 2020. Here, they were responsible for developing and managing the digital marketing strategy, content creation, traffic acquisition, lead generation, and data analysis. Fanny also handled the administration of various tools including social networks, CRM, marketing automation, and analytics platforms.

Prior to their role at Smart AdServer, Fanny worked at Ermeo as the Head of Marketing and Salesforce Administrator from November 2017 to February 2019. Their responsibilities included developing the marketing and communication division, implementing digital acquisition strategies, managing website traffic acquisition and performance, and executing conversion and retention strategies through marketing automation.

Fanny also has experience as a Marketing and Development Manager at InvestiGroup, where they focused on financial investment democratization, and as a Junior Product Manager at Crédit Mutuel Arkéa, where they managed daily banking and savings range products.

Additionally, Fanny has worked as a Marketing and Commercial Assistant at Interroll and as a Marketing Researcher at Alpha School of English.

Overall, Fanny Guillou has demonstrated expertise in strategic marketing, digital marketing, lead generation, content creation, SEO, marketing automation, data analysis, and project management throughout their career.

Fanny Guillou completed their education at ESC PAU Business School from 2012 to 2016. Fanny obtained a Master 2 degree in Strategic Marketing and Digital Communication. Prior to that, they attended IUT de Quimper from 2009 to 2012 and received a DUT in Sales and Marketing techniques. This program covered Economics, Management, Marketing, Commerce, and Law.

In addition to their formal education, Fanny Guillou has obtained several certifications. In May 2017, they completed "Mes premiers pas d'investisseur" at InvestiGroup. In March 2017, they also completed "Mes premiers pas en Bourse" at the same institution. In April 2016, they obtained the "Fondamentaux du Marketing Digital" certification from Google. Furthermore, Fanny Guillou has achieved a TOEIC score of 825 out of 990, although the institution where they took the test is not specified.