Julien Boulais

Julien Boulais is an experienced marketing and product strategy professional with a strong background in the powersports and cycling industries. Currently serving as Product Strategy Manager at Faction Bike Studio since December 2024, Julien previously held the role of Manager - Global Product Strategy at BRP from February 2023 to December 2024. At Cycles Devinci, Julien worked from February 2018 to February 2023, initially as the Brand & Product Marketing Director and later as Global Brand Manager, where responsibilities included leading international product launches and managing a multi-functional team. Julien's earlier experience at BRP and Cycles Devinci encompassed various marketing roles, contributing to brand presence and social media strategies. Julien holds a Bachelor of Commerce in Marketing from Concordia University and additional qualifications from HEC Montréal and the University of South Australia.