Mara Hanerfeld is an accomplished professional with extensive experience in commercial and marketing leadership roles. Currently serving as Vice President of Commercial at Factor since May 2025, Mara has previously held significant positions at HelloFresh, including Vice President of Marketing and various leadership roles in Pricing & Retention Strategy. Additionally, experience includes a Senior Manager role in Pricing Strategy at The Home Depot and Director of Price Strategy at Georgia-Pacific LLC. Mara started a career at Kurt Salmon as a Senior Consultant before advancing through multiple roles. Academic credentials include a Bachelor of Business Administration with a focus in Finance from Emory University's Goizueta Business School.
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