Established in 1986, Factory X is a leading Australian fashion retailer with a diverse range of iconic brands including Gorman, Dangerfield, Princess Highway, Black Friday, Revival, Jack London, Alannah Hill and L'urv. Our brands are designed to encourage expression and inclusivity, and can be found in over 120 flagship destinations across Australia and New Zealand. 

Our teams set the standard for customer service with their styling advice, customer rapport and passion for our brand's vision, ensuring an unforgettable shopping experience for our customers. We aim to empower people in many differing roles and our teams have created a supportive and progressive environment, reflected in our customers’ experience and products.


Factory X are committed to manufacturing products under safe, fair, and humane working conditions. We believe in the movement towards a Living Wage for all. Our Ethical Sourcing Policy includes criteria on labour rights, anti-corruption, fair and safe working conditions, and environmental compliance.  We continue to stay informed and will implement new ideas and strategies to combat these issues. 


Factory X has an online presence at the following url's :

Gorman
https://gormanshop.com.au/

Dangerfield
https://dangerfield.com.au/

Princess Highway
https://princesshighway.com.au/

Jack London
https://jacklondon.com.au/

L'urv
https://lurv.com.au/

Alannah Hill
https://alannahhill.com.au/

Apparel & Fashion

Retail

Factory X

Factory X's headquarters in Abbotsford, Australia

Peter Steedman

This department oversees the management of retail locations and sales strategies to optimize performance and operations.

Retail Operations

This department focuses on producing visual content and managing studio operations.

Creative Services

This department focuses on assisting customers with inquiries, resolving issues, and ensuring satisfaction with products or services.

Customer Support

This department focuses on creating visual concepts and designs that communicate ideas and enhance user experiences.

Design Department

This department oversees and manages all aspects of production processes to ensure efficiency and quality in deliverables.

Production

This department focuses on managing and optimizing paid search campaigns alongside search engine optimization strategies.

Factory X

Org chart

Teams

Retail Operations

Creative Services

Customer Support

Design Department

Production

Search Marketing

Offices

Factory X

Org chart

Teams

Retail Operations

Creative Services

Customer Support

Design Department

Production

Search Marketing

Offices

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