Established in 1986, Factory X is a leading Australian fashion retailer with a diverse range of iconic brands including Gorman, Dangerfield, Princess Highway, Black Friday, Revival, Jack London, Alannah Hill and L'urv. Our brands are designed to encourage expression and inclusivity, and can be found in over 120 flagship destinations across Australia and New Zealand. 

Our teams set the standard for customer service with their styling advice, customer rapport and passion for our brand's vision, ensuring an unforgettable shopping experience for our customers. We aim to empower people in many differing roles and our teams have created a supportive and progressive environment, reflected in our customers’ experience and products.


Factory X are committed to manufacturing products under safe, fair, and humane working conditions. We believe in the movement towards a Living Wage for all. Our Ethical Sourcing Policy includes criteria on labour rights, anti-corruption, fair and safe working conditions, and environmental compliance.  We continue to stay informed and will implement new ideas and strategies to combat these issues. 


Factory X has an online presence at the following url's :

Gorman
https://gormanshop.com.au/

Dangerfield
https://dangerfield.com.au/

Princess Highway
https://princesshighway.com.au/

Jack London
https://jacklondon.com.au/

L'urv
https://lurv.com.au/

Alannah Hill
https://alannahhill.com.au/

Factory X

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