Olena Zhytnyk

Olena Zhytnyk is an experienced marketing professional currently serving as Managing Director at Digitum since April 2019, where the focus lies on delivering data-driven marketing services that enhance customer engagement. Alongside this role, Zhytnyk has been the Chief Marketing Officer at Factum Group Ukraine since 2011, specializing in strategic marketing and business analytics. Previous positions include Marketing Director at InMind from 2004 to 2011, Post-doctoral researcher at Utrecht University in 2004, and Deputy Director of Marketing at KIIS Kiev International Institute of Sociology from 2003 to 2004. Zhytnyk holds a PhD in Psychology from Taras Shevchenko National University of Kyiv and has furthered education at the IBR Institute of International Business Relations and the University of Virginia Darden School of Business.