Sarah Ratchford

Sarah Ratchford is an experienced athletic professional currently serving as the Associate Athletic Director for Marketing and Revenue Generation at Fairfield University since August 2017. In this role, Sarah oversees game presentations for various sports, manages advertising strategies, and has successfully executed marketing campaigns that drove significant revenue growth. Previous experience includes roles at Loyola Marymount University, where Sarah coordinated game day logistics and managed summer camps, and at the Eastern College Athletic Conference, where responsibilities included managing championship events and serving as an administrator for multiple sports. Educational qualifications consist of a Master’s Degree in Educational Studies and a Bachelor of Science in Sports Management from Loyola Marymount University and James Madison University, respectively.