Ghee Kiong Poh

Ghee Kiong Poh is a professional with extensive experience in consumer research and insights across various companies such as FairPrice Group, Philips, Nielsen, TNS, and IDC. In their current role as Consumer Analytics & Insights Senior Manager at FairPrice Group, Ghee Kiong leads studies on consumer behavior, market monitoring, and collaborates with different business units to drive customer acquisition. Throughout their career, Ghee Kiong has demonstrated expertise in understanding consumer needs, driving stakeholder buy-in, and delivering measurable results that improve consumer satisfaction. With a background in Economics from Singapore Management University, Ghee Kiong Poh brings a solid educational foundation to their role.