FairPrice Group
Ghee Kiong Poh is a professional with extensive experience in consumer research and insights across various companies such as FairPrice Group, Philips, Nielsen, TNS, and IDC. In their current role as Consumer Analytics & Insights Senior Manager at FairPrice Group, Ghee Kiong leads studies on consumer behavior, market monitoring, and collaborates with different business units to drive customer acquisition. Throughout their career, Ghee Kiong has demonstrated expertise in understanding consumer needs, driving stakeholder buy-in, and delivering measurable results that improve consumer satisfaction. With a background in Economics from Singapore Management University, Ghee Kiong Poh brings a solid educational foundation to their role.
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FairPrice Group
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FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs. Together with NTUC Link, we optimise the resources of our social enterprises and leverage their respective strengths to deliver quality, affordability, convenience and an enjoyable experience for all. With an extensive network of over 570 touchpoints as well as online, we provide an integrated array of products and services on Everything Food - from groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals and food take-aways. Our Fairmily of over 13,000 employees are driven by our common purpose of nourishing generations and making life better for all. We are proud to serve our community and we do good by giving back to Singapore. Our impact touches people from all walks of life, from newborns to the elderly. We are here to make a difference – in the past, present and for generations to come. If you share our passion for Everything Food, Everything Good, Everyone, Every Day, join our Fairmily now!