Blanca Loaiza

Fairtrade International is a non-profit, multi-stakeholder organization made up of member organizations around the world. It is responsible for the strategic direction of Fairtrade, setting the Fairtrade Standards and supporting producers in developing countries.Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Our vision and mission will be reflected in the values by which we work as an organization so that we ourselves set an example for the changes we seek in others. Therefore we will work collaboratively and seek to empower those who wish to be partners in our mission. Trust is a crucial factor in our work and we will be mindful of our responsibilities to those who place their trust in us. Embracing transparency and stakeholder participation is an important way that we will be accountable for our work.