Fairtrade International
Samantha Dormer is an experienced professional in the fair trade sector, currently serving as the Global Cocoa Manager at Fairtrade International and The Fairtrade Foundation since January 2012. In this role, Samantha leads the development and implementation of Fairtrade's Global Cocoa Strategy, focusing on market growth and enhancing the impact on cocoa producers globally. Previously, Samantha held various positions at The Fairtrade Foundation from April 2007 to December 2011, including Head of Product Strategy - Cocoa and Business Development Manager. Earlier in Samantha's career, roles at Siebel Systems included Industry Marketing Manager, Senior Sales Consultant, and Senior Product Specialist in Product Marketing. Samantha holds a BA Hons degree in Languages and Business from Oxford Brookes University, obtained between 1992 and 1996.
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Fairtrade International
Fairtrade International is a non-profit, multi-stakeholder organization made up of member organizations around the world. It is responsible for the strategic direction of Fairtrade, setting the Fairtrade Standards and supporting producers in developing countries.Our mission is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. Our vision and mission will be reflected in the values by which we work as an organization so that we ourselves set an example for the changes we seek in others. Therefore we will work collaboratively and seek to empower those who wish to be partners in our mission. Trust is a crucial factor in our work and we will be mindful of our responsibilities to those who place their trust in us. Embracing transparency and stakeholder participation is an important way that we will be accountable for our work.