Samantha Dormer is an experienced professional in the fair trade sector, currently serving as the Global Cocoa Manager at Fairtrade International and The Fairtrade Foundation since January 2012. In this role, Samantha leads the development and implementation of Fairtrade's Global Cocoa Strategy, focusing on market growth and enhancing the impact on cocoa producers globally. Previously, Samantha held various positions at The Fairtrade Foundation from April 2007 to December 2011, including Head of Product Strategy - Cocoa and Business Development Manager. Earlier in Samantha's career, roles at Siebel Systems included Industry Marketing Manager, Senior Sales Consultant, and Senior Product Specialist in Product Marketing. Samantha holds a BA Hons degree in Languages and Business from Oxford Brookes University, obtained between 1992 and 1996.
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