Cristobal Valenzuela

Cristobal Valenzuela serves as the Head of Data Marketing and CRM at Falabella Retail S.A since July 2019, overseeing the integration of marketing platforms utilizing artificial intelligence and centralizing customer data. Key responsibilities include leading the development of omnichannel marketing technology products and implementing customer contact processes across Chile, Peru, and Colombia. Prior experience includes roles as Senior Engineer at Principal Financial Group, where responsibilities included executing mail marketing campaigns and integrating Salesforce Marketing Cloud with corporate CRM. Valenzuela also coordinated digital channel development at Adessa Falabella and contributed as a consultant in various sectors, including logistics and education. Academic qualifications include a degree in Information Technology and Industrial Engineering from Pontificia Universidad Católica de Chile.