Daniela Forero Obando

Daniela Forero Obando is an accomplished professional with extensive experience in retail and e-commerce, currently serving as an Omnichannel Retail Buyer for Furniture & Bedroom at Falabella Retail S.A since November 2017. Daniela has held various key positions, including Product Manager for E-commerce Kids and Category Manager for E-commerce Electro, where success was achieved through strategic planning and effective customer journey enhancement. Prior roles include Director of Claims and Processes at Strategy Seguros Ltda., and Coordinadora de Calidad at Andimallas & Andimetales S.A., demonstrating a solid background in quality assurance and claims management. Daniela holds a degree in International Business Administration from Universidad de La Sabana and additional qualifications in risk management and business administration from other esteemed institutions.