Marketing and Sales

The Marketing and Sales team at Falca is responsible for driving farmer engagement and expanding Falca’s market presence. They focus on promoting the F-Shop and F-Market platforms, building strategic partnerships, and establishing new market linkages. This team ensures that the value propositions of reducing input costs, providing sustainable production advisory, and enhancing post-harvest price discovery are effectively communicated to farmers. Key activities include outreach initiatives through the network of Raita Unnati Kendra, digital campaigns, and on-ground sales efforts to onboard more farmers and expand service adoption across regions.