Toni Asuara

Toni Asuara is an experienced commercial director with a comprehensive background in sales management across multiple sectors, particularly in the beverage industry. Currently serving as the Director Comercial Iberia at Familia Martínez Zabala since September 2017, Toni has previously held significant roles such as Director Comercial Centro / Sur at Raventós Codorníu and Responsable Comercial Nacional at Pagos de Leza. With expertise in sales direction, team management, brand ambassadorship, and strategic negotiations, Toni has contributed to the growth and development of brands throughout the Iberian Peninsula. Toni holds a WSET Level 2 Wine & Spirits Certification and a Professional Degree in Electronics from Universidad de Salamanca.