Catherine Mudachi

Catherine Mudachi is a seasoned marketing and sales executive currently serving as a Non-executive Board Director at Family Bank Bancassurance Intermediary Limited and as Vice President of Sales & Marketing at Copia Global, where significant contributions include leading a team that doubled business revenue for three consecutive years. Mudachi also holds a position on the Commercial Advisory Board at Muthokinju Paints and Cement and has held various senior marketing roles at leading companies including Safaricom Limited and The Coca-Cola Company. With an MBA in Marketing from the University of Nottingham and extensive experience driving commercial strategies, brand repositioning, and customer value management across multiple industries, Mudachi brings a wealth of expertise in executing successful marketing campaigns and developing innovative product strategies.