Vi Williams

Vi Williams, MBA, is an experienced retail professional with a strong background in merchant management and sales optimization. Currently serving as an Associate Merchant at Family Dollar since October 2022, Williams manages consumable categories for tobacco, propane, and ice, focusing on contract negotiations to enhance profitability. Prior to this role, Williams was an Account Manager at Trax Retail, overseeing Keurig Dr. Pepper's coffee portfolio within foodservice and convenience channels. Extensive experience at Dollar General includes roles as an Assistant Buyer for Health and Beauty Care, managing substantial P&L categories, and as a Pricing Analyst, directing the implementation of a new pricing system across over 14,000 stores. Williams began a career in technical support at Asurion, managing mobile accounts for T-Mobile and AT&T. Academic credentials include an MBA from UMass Boston and Middle Tennessee State University.