Martha Leiber

Martha Lieber is an accomplished corporate data professional with extensive experience in data analytics, business intelligence, and operational reporting. Currently serving as Corporate Data Officer at Endeavors since May 2022, Martha is responsible for establishing enterprise reporting and analytics. Previously, Martha held the position of Director of Business Intelligence & Analytics at Health By Design, where responsibilities included data architecture and operational reporting of EHR/EMR and medical outcomes. Martha's career also includes significant roles at Whataburger, such as Sr Manager Treasury Operations, Data Governance Manager, and IT Business Engagement Manager, where strategic initiatives and team leadership were key to enhancing data governance and operational efficiency. Earlier experience includes a decade at Papa Gino's, where Martha oversaw business systems and financial operations. Martha holds a BBA in Accounting from Abilene Christian University.