Carlos Quintero Arteche is an experienced marketing professional with a strong background in brand management and market intelligence. Currently serving as Brand Leader at FAMOSA since January 2022, Carlos is adept at building and managing brands, overseeing product portfolios, and conducting comprehensive business analyses. Previous roles include Market Intelligence at Samsung Electronics and Product Marketing Associate at Samsung España, where Carlos focused on market forecasting and promotional strategies. Experience at The HEINEKEN Company involved leading successful communication campaigns and data analysis while managing budgets. Educational qualifications include a Master in Marketing from Vrije Universiteit Amsterdam and an MBA focused on FMCG from Universidad Internacional de La Rioja.
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