Adriana Guerrero

Adriana Guerrero is a seasoned marketing professional with extensive experience in leading strategic initiatives within major brands. Currently serving as the Director of Trade Marketing at Fanatics since October 2023, Guerrero previously held the position of Head of Marketing at ALT, where responsibilities included directing all marketing efforts for a tech startup focused on trading cards. Guerrero's notable tenure at Nike spanned over 14 years, with roles including Global Marketing Director for Collaborations, where brand strategies for high-profile partnerships were developed, and Head of Marketing for Nike Accelerator, overseeing marketing for innovative business concepts. Additional experience includes serving as Director of Experience at CrossFit, LLC, and Project Manager at The FADER. Guerrero holds a degree in Sport Communication - Broadcast and Kinesiology from Indiana University Bloomington.