Alan Fey has over 25 years of experience in the sports merchandising industry, currently serving as Vice President at Fanatics, Inc. since May 2016. Prior to this role, Alan held the position of President at GameDay Merchandising from September 2005 to May 2016. Alan's career includes leadership positions as Vice President at AEG and Director at both Orca Bay Sports & Entertainment and the National Basketball Association. Alan earned a Bachelor's degree in Communications from Linfield University, where studies were completed from 1986 to 1990.
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