Alissa Letso

Alissa Letso is an experienced professional in the apparel industry, currently serving as the Director of Brands Growth and Director of Sourcing - Jerseys at Fanatics since February 2023. In this role, Alissa is responsible for developing a global strategy for the jersey business across major sports leagues, focusing on optimization of the global source base and fostering long-term growth plans. Prior to Fanatics, Alissa worked at TegraGlobal as an Account Manager, managing key apparel programs for NFL, MLB, and collegiate brands. Alissa's career also includes significant positions at Superior Group of Companies, Ningxia Zhongyin Cashmere Co., Ltd, Modern Luxury, Tory Burch, and Nanette Lepore, showcasing a robust background in account management, strategic sales, and project leadership. Alissa holds a BS in Clothing, Textiles, and Merchandising from Florida State University and is a certified professional coach specializing in leadership and team development.