Tara Fowler

Tara Fowler is a seasoned marketing analytics professional with extensive experience in data-driven decision-making and insights generation, currently serving as a Senior Insights Analyst at Fanatics since August 2025. Prior to this role, Tara held positions at PENN Entertainment, Inc. where responsibilities included serving as a Senior Marketing Insights Analyst and Performance Marketing Analyst, focusing on collaboration with the Research Analytics Team and utilizing advanced analytics tools such as Tableau and T-SQL Server. Earlier experience includes roles at QVC as an Email Marketing Intern, and leadership positions in marketing and human resources at Flyer Enterprises and Birdcage Clothing Company. Tara holds a Bachelor of Business Administration in Marketing from the University of Dayton.