Delaney Silhanek

Delaney Silhanek is a seasoned professional in client insights and trade marketing, currently serving as a Senior Analyst at SPINS since April 2024. Prior experience includes a role as Associate Trade Marketing Manager for Air Wick at Reckitt, where Delaney developed sales strategies for eCommerce and Drug Channel retailers, collaborated cross-functionally for program launches, and served as a Sales Analyst, producing impactful custom reports. Additional roles at Reckitt encompassed optimizing in-store product presence and ensuring promotion compliance. Earlier career experiences include a Human Resources Internship at Thetford Corporation, where Delaney led employee survey analysis, and various legal assistant positions, showcasing skills in client relations and case management. Delaney holds a degree from the University of Michigan and a Sales & Marketing Certification from the Stephen M. Ross School of Business.