Jose Romero

Jose Romero is the current Chief Marketing Officer at Fanatiz. Jose has been with the company since September 2019 and in their current role, they are responsible for leading the company's marketing strategy and initiatives.

Prior to joining Fanatiz, Jose was with another company where they served as the Chief Marketing Officer. In this role, they were responsible for leading the planning, buying, and optimization of all direct marketing efforts globally across all paid channels. Jose also fostered internal marketing capabilities and oversaw content development initiatives and social media management.

Under Jose's leadership, Fanatiz has seen a 5X growth in subscribers, a 4X growth in ARR, and a 3X growth in unique visits to the site. Jose has also successfully reduced churn by 36% and increased LTV by 40%. In addition, Jose has improved the Customer Satisfaction Index to 85 and maintained NPS between mid 40s and low 50s.

Jose is a subject matter expert on digital media, live-streaming/OTT strategies, IP rights management, branding, marketing technologies, competitive landscape, and consumer insights. Jose has led a global marketing team of 14 individuals and has successfully implemented tools/platforms such as DSPs, ESPs, affiliate, creative automation, brand tracking, among others.

Jose Romero earned their MBA in Business from Piedmont University and their engineering degree from UCAB - Universidad Católica Andrés Bello. Jose is certified by The Trade Desk, Inc. as a Professional in Trading Academy Certified - Professional and as a Specialist in Trading Academy Certified - Specialist. Jose is also certified by LinkedIn as a LinkedIn Create a Go-To-Market Plan.

Some of their coworkers include Ignacio Spencer - VP of Finance, Daniel Benchimol - VP of Business Development, and Humberto Ciffoni - VP of Content Acquisition. Jose Romero reports to Matias Rivera, CEO.