Alasdair Crawley

CEO at Fanbase

Alasdair Crawley has a diverse work experience spanning several companies and roles. Alasdair is currently the CEO of Fanbase, a sports technology platform that aims to unite clubs and fans while improving fan engagement and profitability for sports organizations. At Fanbase, Alasdair oversees the management of commercial products such as ticketing, sponsorships, hospitality, and fan subscriptions.

Prior to their role at Fanbase, Alasdair worked at Optima Partners, where they held various positions. Alasdair started as an Analyst in 2011 and progressed to Senior Analyst in 2014, Senior Consultant in 2016, and finally, Business Transformation Lead in 2019. Their responsibilities at Optima Partners involved leading transformational change programs, creating innovative business models, and implementing niche targeted projects to drive business growth and improve customer experiences.

Before joining Optima Partners, Alasdair gained valuable experience during an internship at Infor Orbis in 2010. During this internship, they assisted with contract negotiations, participated in sales and marketing campaigns, and contributed to QA testing for system development.

Alasdair's work experience showcases their expertise in areas such as digital transformation, project management, business analysis, marketing technology, client relations, and change management.

Alasdair Crawley began their educational journey at Stewart's Melville College from 1992 to 2006, although specific degrees or fields of study were not provided for this period. Alasdair then pursued a degree in Law, earning an LLB Hons from the University of Aberdeen between 2006 and 2010. In 2011 and 2012, Alasdair attended the Institute of Direct and Digital Marketing, focusing on Digital Marketing. Finally, from 2015 to 2017, they enrolled at The Chartered Institute of Management Accountants, studying CIMA.

Links

Previous companies

Infor logo
Optima Partners logo

Org chart

Sign up to view 4 direct reports

Get started


Teams

This person is not in any teams