Patrícia Neto is a seasoned analytics professional with extensive experience in data transformation and strategic analytics across various industries. Currently serving as Senior Manager Analytics at FARFETCH since September 2018, Patrícia excels in managing Data Transformation and Analytics teams, defining and executing data analytics strategies, and collaborating with business leaders to drive impactful outcomes. Previously, at SONAE, Patrícia held multiple roles including Merchandising Manager, where fashion-specific KPIs and data analytics tools were utilized to optimize product offerings, and Lead Data Analyst, focusing on customer engagement through targeted CRM strategies. Patrícia’s career also includes positions as a Software Developer at ALERT Life Sciences Computing and Data Scientist at CAE Healthcare. A graduate of Faculdade de Ciências da Universidade do Porto with a Bachelor's degree in Applied Mathematics to Technology, Patrícia possesses strong expertise in machine learning, SQL, Python, and advanced analytics tools.
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