Amanda Rocha

Amanda Rocha is a seasoned professional with extensive experience in communication, content creation, and digital marketing. Currently serving as a Product Owner CRM at FARM Rio, Amanda leads a team focused on executing communication strategies aligned with brand KPIs and OKRs. Previous roles include Content Analyst at Grupo Sacada, where Amanda managed strategic content planning and copywriting, and Digital Coordinator at Dona Comunicação, overseeing campaigns and stakeholder relationships. With a strong background in digital media gained from positions at Dell'Arte Soluções Culturais, Sistema Globo de Rádio, and Twogether Produções Artísticas, Amanda has effectively blended content creation with marketing strategies to enhance engagement and brand visibility. Amanda holds a degree in Social Communication, Journalism from Pontifícia Universidade Católica do Rio de Janeiro and an MBA in Marketing, Branding, and Digital Consumption from Ibmec.