Dayse Frois

Dayse Frois has extensive experience in trade marketing, e-commerce, and financial analysis. Currently serving as Gerente de Trade Marketing at Farmácia Indiana since November 2017, Dayse focuses on creating strategies for in-store shoppers and participating in sales incentive campaigns while negotiating with industry partners to enhance category development and sales performance. Prior to this role, Dayse managed the e-commerce operations and customer service, and supported commercial planning as an Analista de Planejamento Comercial. Dayse's earlier experience includes a senior financial role at Nemak, overseeing treasury functions, cash flow analysis, and financial negotiations, as well as a senior treasury analyst position at Zurich Brasil Seguros, managing bank reconciliations and cash flow monitoring. Dayse holds a Bachelor's Degree in Business Administration from Centro Universitário Newton Paiva and various extra-curricular qualifications in trade marketing and financial management.