Erica L.

Erica L. has a diverse and extensive work experience. Erica is currently working as a Retention Marketing Manager at Farmacy Beauty since September 2021. Prior to this, from January 2021 to August 2021, they worked as a Digital Retention Manager, US at ELEMIS.

Before joining ELEMIS, Erica worked at AMOREPACIFIC from May 2019 to January 2021 as a Digital Marketing Specialist. In this role, they were responsible for managing the strategy and execution of site updates, promotion features, and integrations for sulwhasoo.com. Erica also established KPIs and goals, planned advertising and promotions budget, managed products and content launch, and collaborated with cross-functional teams. Additionally, they oversaw external agencies for paid search, social, and programmatic campaigns.

Prior to AMOREPACIFIC, Erica worked at Mana Products. Erica served as an Ecommerce Assistant Manager from April 2018 to May 2019, an Ecommerce Coordinator from December 2016 to March 2018, and a Marketing Intern from October 2016 to December 2016. During their time at Mana Products, they gained experience in ecommerce management, coordination, and marketing.

Earlier in their career, Erica had internships at Stila Cosmetics as a Marketing Intern from January 2016 to May 2016, KraftWorks as a Social Media Intern from September 2014 to January 2015, and Tanrich Financial Holdings Limited as a Corporate Communications Intern from June 2014 to August 2014.

Overall, Erica L. has a strong background in digital marketing, ecommerce, and brand management across various industries, showcasing their expertise and versatility in the field.

Erica L. completed their education history with a Bachelor of Science (B.S.) degree in Media, Culture, and Communications from New York University from the year 2012 to 2016. Prior to this, they attended Brooklyn Technical High School from 2008 to 2012, where they focused on Social Science Research.