Claudia Marcela Salazar Tafur

Claudia Marcela Salazar Tafur is an experienced marketing professional with a strong background in brand positioning and strategic marketing. Currently serving as the Directora Comercial Colombia at Farmatodo since October 2016, Claudia has successfully developed and implemented marketing strategies to enhance the brand's presence in Colombia across various channels. Prior to this role, Claudia held positions including Gerente de Marca at Alimentos Yupi S.A., where responsibility included leading brand strategies for multiple product lines, and Coordinadora de Marca at Apex Tool Group, LLC, focused on positioning and sales growth of various tools. Claudia holds a Master's degree in Marketing and a degree in Economics and International Business from Universidad ICESI.