FarmaValue
Miriam Araujo is a seasoned marketing professional with extensive experience in marketing and commercial management across various industries. Currently serving as the Marketing and Commercial Manager at FarmaValue since January 2024, Miriam previously held the position of Marketing and Media Manager at Sumadi (Laureate Education Inc.), where digital marketing strategies led to a significant increase in brand awareness and organic traffic. Earlier roles include Customer Service Manager at Avery Dennison, where team leadership and process optimization improved complaint resolution, and Gerente Mercadeo at Dilimport, achieving notable sales growth through targeted marketing strategies. Miriam's earlier positions as Gerente Mercadeo y Publicidad at LACTHOSA and in various brand management roles have established a strong foundation in product launches and advertising campaigns. Miriam holds a Master’s degree in International Marketing from ESMA, Barcelona, and a Bachelor's degree in Marketing from Universidad Tecnológica Centroamericana.
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FarmaValue
Established in Honduras in 2002, FarmaValue is a pharmacy chain in Central America and the Caribbean. With a workforce of over 5000 employees and a network of 300 points of service across Mexico, Guatemala, Honduras, El Salvador, Nicaragua, Costa Rica, Panama, and the Dominican Republic, it is renowned for its adherence to product quality, patient safety, and its four-fold pledge: + We always have the best price possible. + We always have the product available. + We are experts in our trade. + We put our client's interests first. Mission To offer everyone access to high-quality medicines at the most affordable price in the market, with a complete range of pharmaceutical and general use products in a friendly and highly professional environment that exceeds service expectations, in order to achieve customer satisfaction in terms of reliabilty, quality, and service. Vision The No.1 pharmacy in Central America and the Caribbean in terms of service and distribution of medical products. Farma Value belongs to the 3C Group (Central American Consulting & Capital), whose portfolio is dominated by companies dedicated to the health sector: Análisis Clínicos del Ahorro, Value Laboratorios, Clínicas del Ahorro, Farmacias Regis, FarmaClínicas de la Comunidad, Apomedix, Médica Hogar and, of course, Farmacias del Ahorro, the brand under which we operate in Honduras.