Colin Pennington

Senior Product Marketing Manager, U.s. Direct at Farmer's Business Network

Colin Pennington has a diverse work experience in marketing and communications, primarily in the agriculture industry. Colin worked at Farmer's Business Network, Inc. from 2021 to the present, holding positions such as Senior Product Marketing Manager and Manager of Community Builder Marketing & Operations. These roles involved developing go-to-market strategies, managing recruitment and operations, and collaborating with various teams to improve the purchasing process for farmers.

Prior to that, Colin worked at Bayer Crop Science from 2018 to 2021 as the DEKALB Asgrow Deltapine Marketing Communications Manager. At Monsanto Company from 2017 to 2018, they served as the DEKALB/Asgrow Marketing Communications Manager.

Colin's earlier experience includes positions at Brighton Agency, where they served as Senior Account Manager, Account Manager, and Assistant Account Executive/PR Coordinator. In these roles, they managed client relationships, developed marketing strategies, and coordinated various marketing projects in the agriculture industry.

Colin also worked briefly at the Missouri Valley Conference as a Media Relations Assistant and started their career as a Public Relations Intern at Brighton, where they executed PR tactics and provided administrative support.

Overall, Colin Pennington has a strong background in marketing and communications, particularly in the agriculture sector, with a focus on product marketing, go-to-market strategies, and client management.

Colin Pennington earned a B.A. degree in Public Relations from Webster University between 2007 and 2009. Prior to that, between 2004 and 2006, they studied Atmospheric Sciences and Meteorology at Purdue University, though did not complete a degree.

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Timeline

  • Senior Product Marketing Manager, U.s. Direct

    February, 2023 - present

  • Senior Manager Community Builder Program

    July, 2022

  • Manager Community Builder Marketing Operations

    January, 2022

  • Community Builder Marketing Manager

    June, 2021

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