Celso Luis Lara MacEdo

Celso Luis Lara Macedo serves as Vice-Chairman of the Board of Directors at Sipcam Nichino do Brasil since September 2023 and is the LATAM General Director at Farmers Edge since January 2021, focusing on introducing Digital Farming Solutions to B2B partners and growers. Additionally, Celso holds the role of Membership Associate at BR Angels since October 2021. Previously, Celso served as LATAM Customer Marketing Director at Sumitomo Chemical Latin America, overseeing B2B and digital marketing initiatives across the region and influencing key business areas. Celso's extensive experience includes leadership positions at Nufarm, where responsibilities encompassed strategic marketing and corporate strategy for LATAM, and various roles at Dow AgroSciences, impacting product management and business development. Celso holds an MBA from ESPM Escola Superior de Propaganda e Marketing and a degree from USP - Universidade de São Paulo.