Tracie Owens

Tracie Owens has a diverse range of work experience. Tracie currently holds the position of Marketing Director at Farmhouse Delivery, a role they have held since February 2023. Prior to that, they worked at EC Insights, Inc. from 2013 to 2019 as an Insights Strategist & Moderator. Tracie also worked as a Consultant at Memeo, Inc. from 2005 to 2014, where they were responsible for developing marketing plans, establishing accounting and sales processes, and resolving customer service issues. Tracie was also an integral part of the initial team as the company's eighth employee.

Before Memeo, Tracie worked at The Scotts Miracle-Gro Company as a Senior Brand Manager for the Turf Builder Brand from 1998 to 2002. During their tenure, they managed a $400 million national fertilizer brand and achieved significant revenue growth. In this role, they developed the creative strategy for TV and radio advertising and directed the production of multiple TV and radio spots.

Prior to Scotts, Tracie served as an Assistant Brand Manager for 7 UP at Dr Pepper Snapple Group from 1997 to 1998. Their responsibilities included managing promotions, conducting competitive analysis, and assisting with the re-positioning of 7 UP to target the youth segment.

Tracie's work experience also includes a role as a Marketing Intern at Borden Dairy Company from 1996 to 1997, where they managed the promotions strategy for the holiday baking season and developed a Hispanic marketing strategy for new flavored products. Tracie also created partnerships with external organizations for advertising and recipe development.

Furthermore, Tracie worked as a Financial Analyst at The Limited from 1994 to 1995, where they generated trend and SKU analysis, analyzed the results of direct mail marketing campaigns, and performed monthly financial close and account reconciliations.

Lastly, Tracie began their career as a Financial Analyst at ABB in 1989, where they were responsible for financial reporting and analysis, budgeting and forecasting, and cash management. Tracie was also involved in managing systems conversions and joint venture financial transitions.

Tracie Owens has a Master of Business Administration (M.B.A.) degree in Marketing from The Ohio State University. Tracie also holds a Bachelor of Business Administration (BBA) degree in Accounting from The University of Georgia. Additionally, Tracie is a Certified Public Accountant in the State of Ohio.