Georgie McLaughlin has a diverse work experience spanning various roles in marketing and customer experience. Currently, they serve as the Head of Customer Experience at Farmlands Co-operative Society Limited. Prior to this, they worked as a Customer Experience Designer and Customer Loyalty Manager at the same company. McLaughlin also held the role of Shareholder Engagement Manager and Marketing Project Manager - Loyalty & Rewards. Before joining Farmlands, they worked at Deckers Brands as an Assistant Marketing Manager. Additionally, they worked as a Marketing Contractor at Georgie Fraser Marketing and served in various roles at Kathmandu, including Category Marketing Manager, Category Brand Manager, and Assistant Brand Manager. They also gained experience as a Marketing Assistant at Allied Press Limited.
Georgie McLaughlin completed a Bachelor of Commerce (B.Com.) degree in Marketing at the University of Otago from 2003 to 2006. Additionally, they obtained a Bachelor of Arts (B.A.) degree in Art History from the same university, which took place from 2003 to 2007.
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