Erik C. Russell

Erik C. Russell is a successful entrepreneur and business professional with a background in business administration and management, marketing, and sales. Erik C. currently holds various leadership positions including Founder & CEO at Yrka Technologies, LLC, Principal at Strong River Holdings, LLC, and Minority Partner at Infinite Hitting and Farrell's eXtreme Bodyshaping, Inc. Erik is also the Founder and CEO of Membership Sales & Services, LLC, a leading provider of membership sales training in the fitness industry.

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Watertown, United States

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Farrell's eXtreme Bodyshaping, Inc.

Farrell’s eXtreme Bodyshaping (FXB) is an industry-leading group fitness program that guarantees transformational results. Since 2001, over 158,000 members have lost over 4.75 million pounds of body fat. No other fitness company can validate results like FXB–or match our cost-per-workout! Founded in martial arts philosophies, FXB has revolutionized member transformations through instructor-led kickboxing and strength training workouts. While most gyms focus solely on the physical aspects of a workout, FXB takes a comprehensive approach to fitness. FXB combines nutrition, technology, and accountability–along with nearly 20 years’ experience delivering effective workouts–to produce unparalleled results. FXB provides a safe and judgment-free environment for underserved individuals who have not experienced fitness success but desire it. This audience represents the largest population in the fitness membership market.