FarWell
Cynthia Rosenthal is a seasoned marketing professional with extensive experience in integrated marketing strategies across multiple industries. Currently serving as a Senior Advisor at FarWell since 2022, Cynthia specializes in guiding clients through change by developing comprehensive marketing frameworks and managing multi-language content initiatives. Prior to this, Cynthia held the position of Vice President of Strategic Marketing at Millennium from 2017 to 2021, where a robust marketing platform was established to enhance brand awareness and customer engagement within the Fiber Broadband ecosystem. Earlier roles include Director of Marketing at Tablecraft Products Company, where innovative marketing strategies were executed for global channels, and Senior Product Manager at Focus Products Group International, where product development efforts were focused on the foodservice sector. Cynthia's career began at San Jamar, serving as Global Product Manager, and Cynthia holds an MBA from Aurora University, alongside a BA in English Literature and European History from the University of Wisconsin-Whitewater.
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FarWell
The pace and breadth of change affecting all industries is unprecedented. Changes happen every day that directly influence companies – mergers, increased sales, competition, technology, new products and services, new vendors and solutions, new customer expectations, automation tools, regulations and many other disruptors. These events challenge companies to rethink how they do business including restructuring, culture alignment, technology modernization, customer experience redesign, partnerships, new approaches to decision making or managing work, product and project portfolio rationalization among others. Farwell exists to help clients successfully plan and implement strategic change. For more information, visit www.gofarwell.com.