Jenna Guarascio

Jenna Guarascio is a seasoned professional in the fashion industry with a strong background in content strategy and trend analysis. Currently serving as the Head of Content & Innovation at Fashion Snoops since April 2018, Jenna has held various leadership roles including VP of Content Strategy and Director of Content Strategy. Previous experience includes serving as Creative Director at Zeekit and multiple positions at Kohl's Department Stores focused on trend forecasting for sportswear. Earlier roles also include Assistant Web Merchandising Manager at Coach and Assistant Buyer/Marketing Assistant at Lane-Knight, where Jenna significantly enhanced the company's brand presence and marketing strategies. Jenna began the career as a Trend Analyst at Fashion Snoops and holds a B.S. in Fashion Merchandising from Texas Christian University, complemented by studies at Istituto Lorenzo de'​ Medici.