Sarah Cheffy, MBA

Head of CX at FASHIONPHILE

Sarah Cheffy, MBA has extensive experience in various roles, primarily in digital marketing and leadership positions. Sarah is currently working at FASHIONPHILE as the Head of CX since May 2023. Prior to this, they served as the Sr. Director of Brand Strategy from October 2019 to May 2023. Sarah also worked as the Director of Digital from June 2019 to October 2019 and as the Director of Digital Marketing & Product Management from September 2017 to June 2019 at FASHIONPHILE.

Before joining FASHIONPHILE, Sarah held the position of Director of Digital, eCommerce & Product Management at RUTI INC. from October 2014 to May 2015. In this role, they were responsible for developing and launching the company's eCommerce site, overseeing the P&L and site roadmap, and managing site content and customer service.

Sarah's earlier experience includes serving as a Senior Digital Marketing Manager at Ubisoft from January 2014 to September 2014, where they led digital marketing efforts for AAA video game brands. Prior to that, they worked at AKQA in various management and account roles from 2009 to 2013. Sarah also gained experience as an Account Executive at Think Remarkable from 2005 to 2009 and at Maga Design from 2005 to 2009, where they oversaw client engagements and managed teams.

Sarah began their career as an Intern at Siren Public Relations in 2003, where they focused on fashion and lifestyle. Overall, they bring a wealth of experience in digital marketing, brand strategy, eCommerce, and leadership roles to their current position as Head of CX at FASHIONPHILE.

Sarah Cheffy, MBA, completed their secondary and college prep high school education at the Community School of Naples from 1996 to 2002. Sarah then pursued a Bachelor's of Science in Business Administration with a major in International Marketing and Art History at American University from 2002 to 2006. In 2005, they also participated in a semester abroad at CERAM Sophia Antipolis, focusing on International Marketing and Art History. Recently, from 2016 to 2018, they obtained their MBA degree from the USC Marshall School of Business.

Links

Previous companies

Ubisoft logo
Siren logo

Timeline

  • Head of CX

    May 1, 2023 - present

  • Sr. Director of Brand Strategy

    October, 2019

  • Director of Digital

    June, 2019

  • Director of Digital Marketing & Product Management

    September, 2017

  • MBA Intern

    June, 2017

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