Valme Claro

Valme Claro is an experienced SEO and content professional currently serving as the Head of SEO Operations at fatjoe. since September 2025. Prior to this role, Valme oversaw SEO for Pattern®, an ecommerce accelerator, focusing on optimizing search engine performance across the UK and Europe from April 2022 to August 2025. As SEO Lead at Nivo Digital from August 2020 to March 2022, Valme established the SEO and content team, developing core processes and mentoring team members. Earlier experience includes managing the Industry Insights section as a Content Editor at Sift from May 2017 to August 2020, and serving as a Content Assistant at Tirita Ltd. from November 2015 to May 2017, where responsibilities included SEO and social media management. Valme holds a Master of Arts in International Business Communication from Radboud University and a Bachelor of Arts in Audiovisual Communication from Universidad de Sevilla, complemented by participation in the Erasmus Programme at Karlstad University.