Fathom Consulting
Greg Lawson is a seasoned user experience professional with over 20 years of experience in the field. Currently serving as a Senior User Experience Consultant at Fathom Consulting since March 2012, Lawson specializes in enhancing customer experiences through user research, experience mapping, and usability testing. Previous roles include Contract User Experience Analyst at Capella University, User Interface Designer at ELCA Board of Pensions, and Information Architect at U.S. Bank, where Lawson collaborated with diverse teams to drive user-centered design initiatives. In addition to technical expertise, Lawson co-founded Banter Productions, contributing as a producer and playwright in the St. Paul area. Educational background includes a BA in English, Religion, and Philosophy from St. Olaf College and further studies at Pacific Lutheran Theological Seminary.
Fathom Consulting
When reputations and revenue are on the line, Fathom Consulting helps businesses make confident decisions. Using a human-centric approach, we work collaboratively with our clients to better understand the people they serve—then design solutions to serve them best. Research plays a role in nearly every project we work on, whether it’s a physical product, digital interface, customer experience, or business process. Our commitment to bringing the right voices to the table results in change that people can get behind, and implementable solutions informed by those who use them. Founded in 1999, Fathom is a Twin Cities-based, women-owned business. We’re building an inclusive culture with a diversity of backgrounds, thoughts, and experiences—creating a great place to be for our employees and a more valuable experience for our clients.