FAY
Aron Fay is the Founder & Creative Director of FAY, a design + creative technology studio, and also works as an Adjunct Professor at the School of Visual Arts teaching graphic design & typography. Prior to this, Aron was the Founder & Designer of Comp, a design company, and worked as an Associate Partner at Pentagram. Aron obtained a degree in Graphic Design from the Maryland Institute College of Art.
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FAY
FAY is a design and creative technology studio that creates future-forward brands and interactive experiences. We work at the intersection of elevated design and emerging technology, creating new ways for consumers to experience and interact with brands. Our work touches everything modern brands need to show up in today’s rapidly changing world—from bold brand identities to interactive installations to custom design tools. In every step of our process, we leverage technology to enhance our design work. That can take the form of dynamic identities that engage sight, sound, and motion as well as custom-built generative design tools that make implementation more efficient. The result for our clients is a differentiated approach to design that evolves with them as they grow. We look for opportunities to partner with organizations that, like us, value innovation, bold ideas, and experimentation. Our teams are nimble, responsive, and collaborative, and we believe tight-knit client relationships lead to outstanding work. We look forward to discovering what’s possible together. Capabilities Brand identity Brand strategy Web & digital design Campaign activations Interactive installations Animation & motion Custom design tools Book & publication design Print & packaging design Environmental graphics Art direction