Guillaume MEIGNAN is a seasoned digital and web analyst with extensive experience in e-commerce and digital performance optimization. Current roles include Digital Analyst at Ulys - VINCI Autoroutes and Web Analyst at FBD Group, both since June 2021. Previously, Guillaume contributed to L'Express, illicado, and Crédit Mutuel, where responsibilities involved performance analysis and supporting various teams in digital strategy. Additional expertise includes a role as Digital Analyst at Sodexo, focusing on mobile app tracking and implementation of Google Tag Manager, as well as experience as a Growth Manager at Demooz and web marketing responsibilities at Studapart and Publicite moi. Academic qualifications include a Master 2 in Management des PME and a Bachelor’s in Sciences de Gestion from IAE Tours Val de Loire, complemented by a DUT in Business Management from Université de Tours.
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