Florian Hamann has extensive experience in merchandising and retail management within the sports sector. Currently serving as Leiter Merchandising, Lizenzen & Vereinsbedarf and Leiter Fanshop(s) / E-Commerce at FC Basel 1893 since 2013, Florian has developed a strong expertise in fan engagement and e-commerce strategies. Prior to this role, Florian worked as Stv. Abteilungsleiter at Manor AG from 2010 to 2012 and gained retail experience in sports sales at athleticum Sportmarkets AG from 2006 to 2010. Florian is also pursuing further education at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, where studies commenced in 2018.
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