FCB Artgroup
Alexandra Knyazyan is a seasoned professional with extensive experience in social media marketing, public relations, and the arts. As a lecturer at Smart Academy since March 2022, Alexandra teaches a course on Social Media Marketing. In their role as Senior Account Executive and Social Media Specialist at FCB ARTGROUP, and additionally as Director of the Board of Directors for the Society for Orphaned Armenian Relief San Diego since April 2019, Alexandra demonstrates expertise in managing both social media strategies and organizational oversight. Alexandra's artistic background as a ballet actress at Tbilisi State Opera and Ballet Theatre since May 2015 complements a robust career in media, including positions as Project Manager at Phaiser and Freelance Journalist for multimedia publisher sova.news. Academically, Alexandra holds a Master's degree in Public Relations from the Georgian Institute of Public Affairs and a Bachelor's degree in Journalism from Tbilisi State University, alongside a high school education in ballet and early studies in art.
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FCB Artgroup
FCB ARTGROUP belongs to one of the largest global networks, FCB, that has more than 150 offices in 90 countries with 8,000 employees. FCB ARTGROUP is the regional hub of the network covering the TUCCA region (Turkey, Ukraine, Caucasus, Central Asia). FCB ARTGROUP has more than 250 creative talents in the region with offices in Istanbul HQ, Baku, Almaty, Tashkent, Tbilisi and Kyiv focusing on creative and digital services for global and local clients. In FCB ARTGROUP, we develop creative ideas based on consumer insights which will lead to behavioral changes, meeting brands’ needs. Simply, we are here to create behavior changes for the brands in TUCCA region.