Xin Ge (Tess)

Xin (Tess) Ge has a diverse work experience starting from 2016. Xin(Tess) worked as a Brand Marketing Intern at Saic Motor Co., Ltd. in 2016, followed by a Retail Marketing & Event Intern role at Burberry in 2017. Later that year, they took on the position of Media Planning Intern at OMD China. In 2019, they worked as a Strategic Marketing Consultant at Cause Marketing Initiative | Northwestern Medill, and also as a Graduate Strategy Consultant at 4A's, where they contributed to projects on brand strategy and digital marketing plans. During the same year, they were a Graduate Teaching Assistant at Northwestern University. In 2020, they joined The Connell Group as a Strategic Insights Analyst. Most recently, in 2022, they held positions at UM Worldwide and FCB Chicago as a Senior Analyst in the Analytics and Strategic Analytics departments, respectively.

Xin (Tess) Ge completed their education in a chronological order as follows:

- From 2018 to 2019, they pursued a Master of Science (MS) degree in Integrated Marketing Communications from Northwestern University.

- Prior to that, from 2014 to 2018, they obtained a Bachelor of Arts (BA) degree in Advertising from Zhejiang University.

- In the year 2015 to 2016, they also completed a Certificate program at The University of Manchester, with a focus on Literature & Cultures.

Additionally, Xin (Tess) Ge has acquired several professional certifications:

- In November 2022, they obtained the "Adobe Analytics Essential Training" certification from LinkedIn.

- In March 2020, they completed the "Business Analysis Foundations" certification from LinkedIn.

- In February 2020, they obtained the "Advanced SQL for Data Scientist" certification from LinkedIn.

- Lastly, in January 2020, they achieved the "Google Analytics Individual Qualification" certification from Google.